| 标题 | #McDriveKing |
| 广告公司 | TBWA\PARIS |
| 广告战役 | The Directional billboard |
| 广告主 | McDonald's |
| 品牌 | Mc Drive |
| 首次发布日期 | 2016 / 2 |
| 行业领域 | 餐馆与快餐 |
| 哲学 | McDonald’s decided to have a little fun with its direct competitor Burger King® and built an intriguing temporary billboard…It’s near Brioude, a town of 6,700 inhabitants in the Haute-Loire region, where two temporary billboards were built, one of them displaying 258km directions, nearly a 5-hour car ride!Because with more than 1000 McDrives™ owned by McDonald’s throughout metropolitan France (except Corsica), compared to less than 20 Burger King® drives, McDonald’s has turned its customer proximity into a major asset. |
| 媒体类别 | 互动 |
| 长度 | |
| 市场 | 法国 |
| 制作公司 | \ELSE |
| Marketing Director | José Jacinto |
| 客户主任 | Bérangère Dubuc |
| 执行创意总监 | Benjamin Marchal |
| 执行创意总监 | Faustin Claverie |
| 美术指导 | Philippe Taroux |
| 文案 | Benoit Leroux |
| General Manager | Luc Bourgery |
| 客户总监 | Matthéo Pressmar |
| 客户主管 | Gaël D |
| 制作公司制片 | Maxime Boiron |
| 制作公司制片 | Jennifer Bauche |
| 制作设计师 | Eddy Penot |
| 导演 | Olivier Corre |
| 摄影师 | Yoann Stoeckel |
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