| 标题 | Finger puppets |
| 广告公司 | Grey Group Argentina |
| 广告战役 | Finger Puppets |
| 广告主 | LALCEC |
| 品牌 | LALCEC |
| 首次发布日期 | 2022 / 4 |
| 行业领域 | 疾病认知、救助机构 |
| 剧情简介 | Health promotion campaigns are typically designed to elicit fear, yet the use of fear is often ineffective in achieving the desired behaviour change. We need to use a radically different approach and break the existing taboo and prejudices over the rectal examination. The Finger Puppets come to life and perform a funny, catchy, didactic song that invites us to lose the fear of the rectal examination. The idea was to naturalize the procedure and break with the taboos that are born from prejudices and lack of information. By showing the meaninglessness of this fear we demonstrated that once overcome it, it’s not only painless, super-fast, and can save your life! |
| 哲学 | In Argentina alone, more than 1 case of prostate cancer is diagnosed per hour, and more than 11,600 per year. It is the second leading cancer death cause in men (with an average of 10 deaths per day), considering that 1 in 6 over the age of 50 will develop it during their lifetime.* Facing this reality LALCEC, being the most important organization in cancer prevention and detection in Argentina, with more than 100 years of experience, premieres its new campaign created together with Grey Argentina as an opening for a series of actions leading up to June 11th, World Day of Prostate Cancer. To raise awareness about the importance of annual urological check-ups that can detect the disease earlier, reduce the likelihood of invasive treatments and increase the survival rate by 95%, the campaign presents a group of friendly finger puppets performing a musical with the message “Don't Fear the Finger”. The action seeks to reaffirm the importance of overcoming the fears and prejudices long associated with urological examinations that result in 7 men out of 10 not having their annual check-ups. Typically, health promotion campaigns are designed to elicit fear, yet the use of fear is often proved ineffective in achieving the desired behavior change. So, with this campaign, LALCEC chooses a radically different approach breaking the existing taboo and prejudices over the rectal examination. |
| 媒体类别 | Integrated Media/360 Activation |
| 长度 | |
| 制作公司 | Landia |
| Chief Executive Officer (CEO) | Denise Orman |
| President & Regional Chief Creative Officer | Diego Medvedocky |
| 首席创意官 | Alejandro Devoto |
| 首席创意官 | Hernan Kritzer |
| 执行创意总监 | Juan Ure |
| 执行创意总监 | Gonzalo Fernandez |
| Head of Art | Diego Urbano |
| 创意团队 | Gustavo Gitmanabitch |
| 创意团队 | Emilio Yacon |
| Head of Strategy | Ana Etcheto |
| Head of Strategy | Romina Perrone |
| Planner | Clara Noussan |
| VP of Client Services | Agustín Castellanos |
| Business Leader | Carolina García |
| PR Director | Florencia Kessler |
| Head of Production | Pablo Molina |
| 广告公司制片 | Maximiliano Ibarra |
| 导演 | Francisco Colombatti |
| 执行制片 | Diego Dutil |
| 执行制片 | Adrian D´Amario |
| 制片 | Melina Nicocia |
| 电影 | Manuel Bullrich |
| 美术指导 | Roco Corbould |
| Set Design | Estudio Los Chinos |
| Puppets | Paula Bianco |
| Costume | Leti Chappa |
| 后期制作 | LesAmateurs |
| Post Production Coordinator | Camila Garrido |
| 音频后期制作 | Portaestudio |
| 音乐 | Papamusic |
| Colorist | Ale Lascano |
| 摄影师 | Guido Urrutia |
| 摄影师 | Juan Salvarredy |
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