| 标题 | The Pilsen Extra Moustache - Save the Beer |
| 广告公司 | Grey Group Argentina |
| 广告战役 | Save the Beer |
| 广告主 | AB Inbev |
| 品牌 | Pilsen Extra |
| 首次发布日期 | 2022 / 4 |
| 行业领域 | 啤酒，苹果酒 |
| 哲学 | According to different studies*, at least 1.2 million litres of beer are wasted every year as they get trapped on facial hair, with about 0.56 millilitres getting stuck in the beard per sip. To tackle the issue and save the beer, Pilsen Extra, the AB InBev beer of “pure malt with the perfect level of creaminess”, has created a new moustache style which made the front page of magazines in LATAM. The beer brewer, along with creative studio Grey Argentina, teamed up with the finest barbers to fashion a special facial hairstyle that leaves clear a very specific area of the upper lip where beer drops tend to accumulate. The campaign kicked off with the best-known anchor and TV presenter, Rubén Rodriguez appearing on air with his nation-famous moustache strangely trimmed, raising all kinds of comments and rumours that ended up on the front page of national newspapers. A couple of days later, the country finally discovered the truth about Rodriguez´s special style and his personal commitment to the against-beer waste crusade held by Pilsen Extra. At this point, all were invited to join the cause and go to the coolest barbershops in town to get the Pilsen Moustache for free. Furthermore, they could head to any of the pubs in town with their newly styled moustache to ask for their complimentary Pilsen Extra to be enjoyed without wasting any drop. With less than a week of the campaign on-air, social media engagement of people adopting the moustache and claiming their free beers shows that what started with a buzz is now becoming a trend. Converting this beer-loving nation into the first country in the world united to save their beloved drink. |
| 媒体类别 | 互动 |
| 长度 | |
| 广告经理 | Bruno Yuli |
| Chief Executive Officer (CEO) | Denise Orman |
| President | Diego Medvedocky |
| 首席创意官 | Hernan Kritzer |
| 首席创意官 | Alejandro Devoto |
| 创意总监 | Juan Ure |
| 执行创意总监 | Gonzalo Montaña Fernandez |
| 创意总监 | Emiliano Cortez |
| 创意总监 | Alejandro Rattenbach |
| Head of Art | Diego Urbano |
| 美术指导 | Victor Opazo |
| 美术指导 | Leandro Mingrone |
| 文案 | Agustin Rodriguez |
| 文案 | Juan Carnelos |
| VP of Client Services | Agustin Castellaños |
| Group Business Director | Valeria Cerda |
| Business Leader | Romina Dono |
| Head of Strategy | Romina Perrone |
| Head of Production | Pablo Molina |
| 广告公司制片 | Maximiliano Ibarra |
| 制作公司 | Guaraní Films |
| 导演 | Juanma Montero |
| 导演 | Matias Sasias |
| Chief Executive Officer (CEO) | Gustavo Vera Hernaez |
| 执行制片 | José Luis Cabruja |
| 执行制片 | Lara Pombo |
| Head of Production | Noelia Romero |
| Assistant Director | Bruno Rubiani |
| 电影 | Diego De Garay |
| 电影 | Nicolás Nagy |
| 美术指导 | Liza Rubiani |
| Customs | Lia González |
| 后期制作 | Maxi Daenz |
| Production Coordinator | Gustavo Vera |
| 音频后期制作 | Suena Polenta |
| 音频后期制作 | Fede Amaya |
| 音频后期制作 | Matías Berdiales |
| 着色 | Lutbox Post |
| Colorist | Ken Cabello |
| Photographer / Retoucher | Javier Valdez |
| Equipments | Lemon Cine |
| Anamorphic Lenses | Cabruja Films |
| Approval Client | Guillermo Martinez |
| Approval Client | Bruno Yuli |
| Approval Client | Cecilia Rojas |
| Approval Client | Hyrum Espinola |
| Approval Client | Amhed Buzarquis |
| Approval Client | Lucas Cabrera |
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