BBC 1Xtra - "BBC 1Xtra Brand Poster 1"

Fallon

Fallon London, 英国

6054

品牌: BBC 1Xtra
国家: 英国

广告主: BBC

标题	BBC 1Xtra Brand Poster 1
广告公司	Fallon
广告战役	Notting Hill Campaign - BBC Radio
广告主	BBC
品牌	BBC 1Xtra
Posted	5月 2003
产品	Digital Radio Station
行业领域	电视、广播节目与电视台、电台
剧情简介	A poster campaign takes all available underground postings (4 sheets, 6 sheets, escalator and stairwell panels, 16 sheets, 48 sheets, railway bridge banners, etc) at Carnival located tube stations. These images take the streetmusic idea on, featuring street scenes with the everyday signage and street furniture altered to read as track titles relevant to the stations playlist and audience. Therefore standout music tracks such as Big Tings a Gwan, and The Chronic, replace a common road sign, a kebab shop fascia and a London buss destination board.
哲学	Fallon has produced a TV and print campaign setting the stations music policy firmly in its natural environment The street. It breaks on TV programming and poster sites in and around the Notting Hill Carnival this Bank Holiday weekend the nations biggest celebration of black music and culture.
问题	1Xtra is the first UK Radio Station dedicated to playing the very best in new black music genres such as Hip Hop, UK Garage, Dancehall, RnB and Drum and Bass. To announce the launch of this innovative BBC digital station, Fallon has created a campaign that celebrates these often marginalised, musical forms from both sides of the Atlantic.
媒体类别	海报
市场	英国
创意团队	Andy Jex
创意团队	Robb Potts
客户经理	Chris Kay
摄影师	Earnest Fischer
Typographer	James Townsend
创意总监	Richard Flintham
创意总监	Andy McLeod