James Townsend

James Townsend

Managing Director at 72 & Sunny
New York, 美国


James joined 72andSunny in 2011 and was part of the Los Angeles leadership team prior to moving to New York as Managing Director. While in Los Angeles, he played an active role in our work and partnership with brands like Samsung, ESPN, Truth, and more. His background includes integrated global roles at Ogilvy and Goodby Silverstein, where he worked with clients like IBM and Yahoo. He also worked with digital agency Code and Theory as it grew from a room full of people to an award-winning shop that developed marketing, experiences, and products for clients such as MTV and Dr Pepper. He spent time as the executive producer of a music company and may or may not have an IMDB profile.


Managing Director / NYC
Brooklyn, 美国
October 2014 - Present (5年 11个月)
Building our team and office in NYC.
Managing Director / LA
Los Angeles, 美国
November 2013 - November 2014 (1年)
Co-led our Brand Management group. Worked to keep us good as we grew. Stayed as close to the work as I could. A great time with great people.
Group Brand Director
Los Angeles, 美国
November 2011 - July 2013 (1年 8个月)
Lots of interesting work with our partners at Samsung, Anheuser-Busch, ESPN, and Sonos.
VP, Client Services
Los Angeles, 美国
February 2011 - July 2011 (5个月)
I was responsible for a group of accounts including Comcast, Maybelline, and Budweiser. Comcast selected HUGE as their first digital AOR at the beginning of 2011 and I was responsible for shaping the relationship, building the team, and guiding the work. One of the largest accounts in the agency, HUGE was tasked with transforming Comcast’s digital business while working with a wide set of agency partners to develop industry-leading digital marketing work.

Work across this and other accounts included, core product, experience, marketing, mobile, and social.
Account Director
San Francisco, 美国
January 2010 - February 2011 (1年 1个月)
Managed GSPʼs global Yahoo business with a large team across all disciplines. Our work encompassed brand and communication strategy, and creative services across all channels and platforms. I led teams that created experiences on specific properties across the Yahoo network as well as integrated campaigns for paid media.
Director of Client Services
New York, 美国
October 2007 - January 2010 (2年 3个月)
I was a senior member of the NY-based management team of this growing and award-winning interactive agency. My roles were split between overseeing the Production and Client Services across interactive product and marketing communications. For the last 9 months of my time with Code and Theory I served as General Manager of Code and Theoryʼs San Francisco office.
Executive Producer
2005 - 2007 (2年)
My role with The Rumor Mill included general management, production oversight, and the development of strategic client relationships outside of the traditional scope of a commercial music company.

We focused on developing the ongoing commercial business with major advertising agencies (US and overseas) for clients such as: Toyota, Amstel, Coca Cola, Merrill Lynch and Honda. As well as film, album, and art-based projects.
Account Executive
New York, 美国
1998 - 2002 (4年)
Walked the red carpets and read his books.


Bachelor of Science (BSc), Social Anthropology

1995 - 1998 (3年)

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