| 剧情简介 | To communicate that the cigarette is a lethal weapon, we designed bullseyes with the anatomical drawings of a heart and a pair of lungs and we used them to replace the official targets of the Milan Shooting Range. The message beside the visual said: EVERY TIME YOU LIGHT A CIGARETTE, YOU SHOOT YOURSELF. On May 31st, during the World No Tobacco Day, the unaware shooters fired at our bullseyes. In the following days the shot up targets were hand glued one by one and turned into special OOH posters, each one made an absolutely unique piece by the different bullet holes through the hearts and lungs. |
