标题 | Calendar |
广告公司 | TBWA\ITALIA |
广告战役 | Calendar |
广告主 | GlaxoSmithKline |
品牌 | NiQuitin |
Posted | 1月 2013 |
行业领域 | 保健与医药产品 |
剧情简介 | We created a calendar that helps people in daily fight against smoking, by using the prisoners’ language. They delete every day the cigarette they didn’t smoke and motivate themselves, watching the days go without smoking. At the end, they have something to be proud: a blank calendar, symbol of the cigarettes smoked in the past year. |
媒体类别 | Direct Marketing |
制作公司 | First Floor Under |
摄影师 | Luca Fontana |
客户总监 | Diletta Carminati |
文案 | Mirco Pagano |
美术指导 | Luciano Marchetti |
创意总监 | Hugo Gallardo Dominguez |
执行创意总监 | Nicola Lampugnani |
执行创意总监 | Francesco Guerrera |