标题 | Carlsberg 0.0 - Probably the best beer in the world |
广告公司 | Grey London |
广告战役 | Carlsberg 0.0 - Probably the best beer in the world |
广告主 | Carlsberg Group |
品牌 | Carlsberg |
首次发布日期 | 2021 / 1 |
行业领域 | 啤酒,苹果酒 |
哲学 | Carlsberg is starting 2021 with a toast to alcohol-free beer as it unveils its latest ad featuring Danish actor Mads Mikkelsen. Carlsberg 0.0’s first global ad comes at the start of a year which is predicted to see more people drink alcohol-free beer than ever before. Alcohol-free beer has seen huge growth in recent years and became more popular than ever during a turbulent 2020. Driven by an increased focus on health and wellness and awareness of the great taste and options available, the Carlsberg Group’s alcohol-free brews portfolio grew 29% between July and September of 2020. A first for Carlsberg The new ad sees Mads Mikkelsen’s cycling philosopher character peddle through Copenhagen in traditional style, celebrating the great taste and versatility of Carlsberg’s alcohol-free beer. Demonstrating how good moments can be made even better with alcohol-free beer, he enjoys a Carlsberg 0.0 in different situations, including finishing a game of tennis with a clean one-handed backhand, perplexingly observing a modern art display and even skipping his own ad. This is the first time that Carlsberg has produced a global ad for its alcohol-free variant. |
媒体类别 | 电视 |
长度 | |
Talent/Actors | Mads Mikkelsen |
Global Brand Director | Julian Marsili |
Global Brand Manager | Eric Yves Schmidgall |
Head of Marketing | Christopher Bak Billing |
Global Brand PR Manager | Sam Wainwright |
首席创意官 | Javier Campopiano |
Global Executive Creative Director | Emiliano Gonzalez De Pietri |
Chief Strategy Officer | Lars Samuelsen |
创意团队 | Andreas Hoff |
创意团队 | Sam Haynes |
创意团队 | John Gibson |
客户总监 | Jeremy Pyne |
客户总监 | Charlotte Porsager |
客户经理 | Christoffer Jensen |
执行制片 | Casper C. Rasmussen |
制作公司 | Canada |
制片 | Marta Argullos |
执行制片 | Natali Sussman |
导演 | MIGUEL CAMPANA |
音乐作曲家 | Alexis Estiz |
Artist | Alexis Estiz |
Studio | PICKLE MUSIC |