Pipo Virgós
执行创意总监 at VML Madrid
Barcelona, 西班牙
标题Tomato Open Sauce
广告公司
广告战役 Open Sauce
广告主 Kraft Heinz
品牌 Heinz
首次发布日期 2023 / 7
行业领域 汤,填料,熟调味汁
问题 When it comes to tomatoes, it has to be Heinz. For over 150 years, Heinz has been producing the world’s best-loved tomato products from the finest tomato seeds and now it is time to give the brand’s superfans the chance to create their own recipes with Heinz new Culinary Tomatoes range. With recent research highlighting that seven out of the UK’s top 10 dishes are tomato-based, Heinz has also opened the tomato category to other cuisines, beyond traditional Italian, whether that’s a chicken bhuna, a shakshuka or enchilada– with a uniquely Heinz twist. The launch of the Culinary Tomatoes range is part of Kraft Heinz’s larger transformation to bring insight-driven innovation to consumers faster than ever before and grow its taste elevation platform around the world. As the cost-of-living crisis bites, consumers are more likely to eat at home. They’re looking for help to create delicious recipes with high quality ingredients. Using only the finest Heinz tomatoes - sun-ripened and grown in Italy for unparalleled flavour – the brand-new range includes chopped and peeled tomatoes, a classic pizza sauce and tomato purée, as well as a range of tomato bases for cooking sauces (passata, Chilli, Curry and Frito), helping cooks to dish up a range of cuisines from around the world with convenience.
媒体类别 户外广告
市场 英国
Chief Creative Director
执行创意总监
执行创意总监
美术指导
Head of Production
平面设计
客户总监
客户主管
平面设计
制作
Graphic Designer
广告经理
广告经理
广告经理
Chief Client Officer
Strategy Director
创意总监
文案
文案
Production Assistant
剪辑师

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