| 标题 | Recipe Receipt |
| 标题 (原始语言) | Receita na notinha |
| 广告公司 | . |
| 广告战役 | Hellmann's Recipe Receipt |
| 广告主 | Unilever |
| 品牌 | Hellmann's |
| Posted | 5月 2012 |
| 行业领域 | 蛋黄酱，番茄酱，芥末 |
| 剧情简介 | Hellmann's and agency Ogilvy Brazil came up with a novel way to encourage consumers to use mayonnaise for more than just sandwiches. The brand teamed up with supermarket chain St Marche to install special software in 100 of its cash registers. This not only recognized when consumers bought Hellmann's but clocked the other items they were buying, and came up with recipes that combined several ingredients, printing them out on the till receipt. In the first month alone of the three month experiment, sales increased by 44%. |
| 媒体类别 | Web Film |
| 更多信息 | http://www.hellmanns.com.br/home/ |
| 音效制作 | Jamute Audio |
| 设计师 | Tulio Inoe |
| 设计师 | Guilherme Todorov |
| 制作公司 | Bossa Nova Films |
| 项目经理 | Paula Santana |
| 制片 | Nana Bittencourt |
| 制片 | Mauricio Granado |
| 制片 | Juscelino Vieira |
| 美术指导 | Guilherme Nobrega |
| 美术指导 | Raphael Lucone |
| 美术指导 | Rafael Rizuto |
| 文案 | Claudio Lima |
| 文案 | Rico Lins |
| 文案 | Eduardo Marques |
| 创意总监 | Rubens Filho |
| 创意总监 | Eduardo Marques |
| 执行创意总监 | Fred Saldanha |
| 执行创意总监 | Claudio Lima |
| 集团创意总监 | Anselmo Ramos |
| Worldwide Chief Creative Officer | Tham Khai Meng |
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