标题 | Helivery |
广告公司 | . |
广告战役 | Forbes Helivery |
广告主 | Forbes |
品牌 | Forbes |
Posted | 5月 2012 |
行业领域 | 报纸、杂志、书籍 |
广告口号 | Why deliver at the bottom when our readers are at the top? |
剧情简介 | The launch of Forbes Brazil demanded something as prestigious as the publication and as exclusive as its readers. So we selected a handful of influential executives to deliver a special launch edition of Forbes Brazil. But instead of delivering the magazine the traditional way, we delivered each copy, one by one, by helicopter. |
结果 | Successfully managed to cut through the clutter and deliver the magazine in a way that was impossible for any CEO to ignore. Helivery gave Forbes Brazil the credibility it needed to talk directly to its target audience. A launch that matched the Forbes brand perfectly. |
媒体类别 | 案例研究 |
音效制作 | S de Samba |
导演 | Alex Miranda |
制作公司 | TratorFilmes |
广告经理 | Antonio Camarotti |
客户主管 | Natalie Bursztyn |
客户总监 | Carolina Rocha |
制片 | Mauricio Granado |
美术指导 | Rafael Rizuto |
文案 | Rafael Donato |
创意总监 | Eduardo Marques |
执行创意总监 | Claudio Lima |
执行创意总监 | Fred Saldanha |
集团创意总监 | Anselmo Ramos |