Fred Saldanha
Global Chief Creative Officer, Colgate-Palmolive at VMLY&R
New York, 美国
标题Helivery
广告公司
广告战役 Forbes Helivery
广告主 Forbes
品牌 Forbes
Posted5月 2012
行业领域 报纸、杂志、书籍
广告口号 Why deliver at the bottom when our readers are at the top?
剧情简介 The launch of Forbes Brazil demanded something as prestigious as the publication and as exclusive as its readers. So we selected a handful of influential executives to deliver a special launch edition of Forbes Brazil. But instead of delivering the magazine the traditional way, we delivered each copy, one by one, by helicopter. 
结果 Successfully  managed to cut through the clutter and deliver the magazine in a way that was impossible for any CEO to ignore. Helivery gave Forbes Brazil the credibility it needed to talk directly to its target audience. A launch that matched the Forbes brand perfectly.
媒体类别 案例研究
音效制作
导演
制作公司
广告经理
客户主管
客户总监
制片
美术指导
文案
创意总监
执行创意总监
执行创意总监
集团创意总监

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