| 标题 | The Great Escape |
| 广告公司 | BBDO New York |
| 广告战役 | The Great Escape |
| 广告主 | American Red Cross |
| 品牌 | American Red Cross |
| 首次发布日期 | 2021 / 4 |
| 行业领域 | 公共安全、保健及卫生 |
| 剧情简介 | Seven lives are lost to home fires every day in the US – more than all natural disasters combined. In an effort to change these statistics, the American Red Cross is launching “The Great Escape,” a PSA aimed at educating families on home fire safety. This campaign focuses on preparing families with two simple steps: Practicing a 2-minute fire drill, and Testing smoke alarms monthly. To bring this message to life, the work features a surreal universe where toys have come alive and are practicing a timely evacuation from their dollhouse—a scene which we later realize is a figment of one child’s imagination. |
| 媒体类别 | 电视 |
| 长度 | |
| 制作公司 | Biscuit Filmworks NY |
| 音乐 | Human |
| Global Chief Creative Officer | David Lubars |
| SVP/Creative Director | Roberto Danino |
| SVP/Creative Director | Anne Lac |
| SVP/Creative Director | Gary du Toit |
| SVP/Creative Director | Lance Vining |
| 文案 | Ryan Sheehy |
| 文案 | Emma Wren |
| 美术指导 | Tamara Yakov |
| SVP, Group Executive Producer | Alex Gianni |
| Associate Producer | Jason Guzman |
| 音乐制作人 | Julia Millison |
| Senior Strategic Planner | Alexandra Britt |
| 导演 | Noam Murro |
| Managing Director/Partner | Shawn Lacy |
| 执行制片 | Andrew Travelstead |
| 制片 | Emily Skinner |
| Head of Production | Sean Moody |
| DP | Eric Schmidt |
| 制作设计师 | Brock Houghton |
| Production Supervisor | Jennifer Berry |
| 剪辑公司 | Rock Paper Scissors NY |
| 剪辑师 | Paul Hardcastle |
| Managing Director | Eve Kornblum |
| Editorial Producer | Lisa Barnable |
| Assistant Editor | Tim Mika |
| Flame Producer | Barbara Kontarovich |
| Flame Artist | Edward Reina |
| 着色 | Primary Pictures |
| Colorist | Daniel De Vue |
| Executive Producer Color | Thatcher Peterson |
| Color Producer | Jenny Bright |
| 音频后期制作 | Heard City |
| Mixer | Tom Morris |
| Mix Producer | Andi Lewis |
| Mix Executive Producer | Sasha Awn |
| Mix Executive Producer | Jackie James |
| Managing Director, Mix | Gloria Pitagorsky |
| 音乐作曲家 | John Christopher Barnes |
| Music Creative Lead | Morgan Visconti |
| Executive Producer, Music | James Dean Wells |
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