标题 | Family Squabbles 1 |
广告公司 | ROSA PARIS |
广告战役 | Family Squabbles |
广告主 | Acadomia |
品牌 | Acadomia |
首次发布日期 | 2023 / 10 |
行业领域 | 其他在线服务 |
哲学 | As a kid, everyone dreaded getting their report card. You had to hide it, or yourself, face your dad’s glare, dumbfounded that you only got 6 out of 20 in maths… Yes, marks are undoubtedly THE topic of contention between children and parents. But not for Acadomia families, almost 90% of whom report that tensions about school have eased as a result of tutoring. In a new set of 3 films, Acadomia takes a tongue-in-cheek approach to the arguments we’ve all gone through, showing that, thanks to the average 4 points (out of 20) rise in marks, parents will have to find a new reason to reprimand their kids. The films were directed by Rudi Rosenberg whose thoughtful and conscientious approach demonstrates his unquestionable ability to show how kids live. A campaign in which Acadomia, France's leading tutoring service, asserts its ambition to make peace between parents and children when it comes to school results, while also making them proud of their progress. Today, 60% of parents say their child's self-fulfillment is a priority, even before academic success*, but they have never been so stressed about results. With this campaign by ROSA PARIS, the brand underlines the importance of academic success, while inviting parents to rethink their approach to success, all with a healthy dose of humor. A vision of education that is also embodied in Acadomia's new brand signature, "Le plaisir de réussir" ("The pleasure of success"). |
媒体类别 | 电视 |
长度 | |
广告经理 | Philippe Coléon |
广告经理 | Camille Bedin |
广告经理 | Daphné Fourcault-Duflos |
广告经理 | Mélanie Leroy |
Founder | Jean-Patrick Chiquiar |
Founder | Gilles Fichteberg |
Founder | Jean-Francois Sacco |
Designer-Writer | Diane Desclaux |
美术指导 | Claire Croteau |
Consulting Director | Sacha Depouilly |
Group Manager | François-Xavier de-Sousa |
战略企划 | Alix Galinier |
Head of Production | Elodie Jonquille |
Agency TV Producer | Héloïse Duquenoy |
Communications Director | Lauren Weber |
制作公司 | Division Paris |
导演 | Rudi Rosenberg |
制片 | Mounia Mebarki |
后期制作 | Firm |
音效制作 | Hercules HRCLS |