Golf GTI - "RAPY STUDIOS Cuts ‘MY WAY’ for Volkswagen Golf GTI"

Therapy Studios

Therapy Studios West Los Angeles, 美国

5673

品牌: Golf GTI
国家: 英国

广告主: Volkswagen

标题	RAPY STUDIOS Cuts ‘MY WAY’ for Volkswagen Golf GTI
广告公司	Therapy Studios
广告战役	My Way
广告主	Volkswagen
品牌	Golf GTI
首次发布日期	2013 / 6
行业领域	小型车
广告口号	Often Copied. Never Equaled.
剧情简介	Los Angeles, CA, AUG 15, 2013: Doobie White, editor and sound designer for Los Angeles-based editorial and post-production company Therapy Studios brings his unique blend of visual and audio artistry to the production of ‘My Way’ a :60 Sinatra-themed spot directed by Paul WS Anderson for DDB Tribal Berlin for the 2013 Volkswagen Golf GTI featuring Sinatra’s iconic song. View spot here: http://bit.ly/16f4Xb3 The karaoke and YouTube shaky-camera versions of ‘My Way’, including a rendition with panpipes, were cleverly edited to highlight the GTI slogan “Often copied. Never Equaled.” Just as these imitations can’t equal the real Sinatra, other hatchback models can’t equal the new Golf GTI. White emphasizes this juxtaposition with his carefully crafted editorial and sound design while the authentic Sinatra accompanies sleek cinematic scenes of the GTI driving down the Vegas strip, finally closing on the “roof” of the Treasure Island casino. “Sinatra, Vegas, Volkswagen, what else could you ask for? It was really great to be able to cut this spot with such an iconic piece of music, and interweaving the covers made it all the more fun,” says White of the working on the project. The making of ‘My Way’ can be seen at: http://bit.ly/1cQBtFE
媒体类别	电视
Soundtrack	Frank Sinatra 'My Way'
更多信息	www.youneedtherapy.tv
Finishing & VFX	Markenfilm Berlin GmbH
Ad Agency	DDB Berlin
制作公司	Mob Films
Director	Paul WS Anderson
摄影指导	Sebastian Pfaffenbichler
执行制片	John Brockelhurst
制片	Dave Birchall
Editorial & Post	Therapy Studios
Editor	Doobie White
音效设计公司	Doobie White
Assistant Editor	Amy Bostrom
Colorist	Santiago Padilla
DI Tech	Omar Inguanzo