| 哲学 | Amazon Prime is getting Canadians back in the gift-giving spirit this holiday season, enlisting WWE Hall of Famer Bret ‘The Hitman’ Hart and TV personality Lilly Singh in its new ‘Giftmania’ campaign, via brand experience agency Akcelo. The campaign, which launched nationwide November 1, cleverly gamifies Amazon Prime’s Gift List feature, encouraging Prime customers to add products to their Gift List for a chance to win one of the items worth up to $300. A lucky few will even have their gifts delivered to their doorstep by Bret ‘The Giftman’ Hart in December. In a hilarious long-form video, we see pro-wrestling legend and Calgary-born hero Bret ‘The Hitman’ Hart transformed into ‘The Giftman’, a modern-day take on Santa Claus. The spot opens with Hart’s original WWE walk-on music, and sees him deliver a typically enthusiastic piece to camera before being interrupted by social media sensation Lilly Singh, playing the role of the director. She corrects Hart, reminding him of his new alter ego as ‘The Giftman’, and then continues to feed him lines as he struggles to let go of his wrestling past. The campaign and contest runs through November 24 (excluding Quebec), with the full length video featured prominently on the Amazon website and shorter ads running across Amazon-owned channels and paid social. |