| 标题 | Today We've Got to Play! |
| 广告公司 | Pereira O'Dell |
| 广告战役 | Today we've got to Play! |
| 广告主 | Gym-Mark, Inc. |
| 品牌 | Gymboree |
| 首次发布日期 | 2013 / 9 |
| 行业领域 | 童装 |
| 广告口号 | #cherishchildhood |
| 剧情简介 | “Today we’ve got to play!” tugs at the hearts of parents everywhere in this uplifting promo video. In a grow-up-too-fast world, Gymboree wants everyone to take a moment to inspire, celebrate and champion the pure joys of childhood. Featuring whimsical shots of children playing and enjoying being young, the video aims at showing parents that each moment of childhood should be savored. Gymboree thoughtfully applies their unique knowledge of how kids play and explore in every piece of clothing they make, ensuring the clothes have the comfort durability and innocent, yet fun style that work for kids and parents alike. In addition to posting the video on Facebook, Twitter, and Instagram, they ask viewers to share their favorite cherished childhood moments using the hashtag #cherishchildhood. |
| 媒体类别 | Web Film |
| 长度 | |
| 更多信息 | http://youtu.be/k5p1-41Du1g |
| 首席创意官 | PJ Pereira |
| Chief Executive Officer | Andrew O'Dell |
| 创意总监 | Robert Lambrechts |
| 美术指导 | Brett Beaty |
| 客户主管 | Izzy Weberbauer |
| VP, Director of Production | Jeff Ferro |
| Integrated Producer | Judy Kreiter |
| Business Affairs Director | Kallie Halbach |
| 摄影指导 | Wynn Padula |
| 剪辑师 | Eric Alexander-Hughes |
| Production Intern | Hannah Levinson |
| Production Intern | Alex Wrubel |
| 导演 | Eric Alexander-Hughes |
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