| 标题 | Tom |
| 广告公司 |
Concept Factory
|
| 广告战役 |
Let's Put Our Waste on a Diet
|
| 广告主 |
SIDOR
|
| 品牌 |
SIDOR
|
| 首次发布日期 |
2010 / 11
|
| 行业领域 | 环境与生态问题
|
| 广告口号 | Tom, 14 years old, 965 LBS. Like Tom, let's put our waste on a diet ! |
| 广告口号 (原始语言) | Tom, 14 ans, 438 kg. Comme Tom, mettons vite nos déchets au régime ! |
| 哲学 | The idea is to show different characters who have been given unlikely weights in comparison with their physical appearance. And yet, this isn't a miscalculation. Although it's not precisely their own weight but the amount of waste they produce every year. We wanted to make a connection between weight loss and waste reduction. |
| 问题
| In Luxembourg, an estimated 190.000 tonnes of household waste is produced each year, the equivalent of almost 500 kg per person, which is far too high. This is why this campaign aims to raise public awareness about the issue of “weight”. |
| 结果 | A very well-publicized campaign that received a substantial press coverage, great visibility and a very positive public perception. |
| 媒体类别 |
平面
|
| 美术指导 |
Max Nilles
|
| 美术指导 |
Didier Picard
|
| 文案 |
Jerôme Rudoni
|
| 摄影师 |
Fabrice Mariscotti
|
| 执行创意总监 |
Didier Leclercq
|
| 客户主管 |
Nelson Fragoso
|
| 客户总监 |
Françoise Reuter
|
