| 标题 | Save your ears |
| Brief | With over 30,000 injured and 3,500 dead on Ukrainian roads every year, it’s on the way to becoming a national problem. Hundreds of people could have been saved if they just used seatbelts. But Ukrainians hate to buckle up.There is one thing lots of Ukrainians hate even more: shanson. A genre of songs praising the criminal lifestyle, popular among taxi drivers. The last thing one wants to hear when ordering a ride.Bolt performed an experiment to make passengers fasten their seatbelts.A shanson song, created especially for the project, was played in the Bolt car. This annoying song could be turned off only by the passenger seatbelts, saving passengers’ ears and saving their lives at the same time. |
| 广告公司 | BBDO Ukraine |
| 广告战役 | Save your ears |
| 广告主 | Bolt |
| 品牌 | Bolt |
| 首次发布日期 | 2020 / 10 |
| 行业领域 | 运输、旅行及旅游 |
| 剧情简介 | In Ukraine, there are a lot of traffic accidents. Around 30 thousand people get injured and more than 3 thousand die every year. Hundreds of dead could have been saved if they used seatbelts. Transportation platform Bolt, BBDO Ukraine and DGTL RLGN production studio launched a campaign to make people fasten seatbelts. For this project, we created a song that people just can’t stand. This annoying song was playing very loud in the car until all passengers fastened their seatbelts. |
| 媒体类别 | Interactive Outdoor Experience |
| 长度 | |
| Chief Executive Officer (CEO) | Victor Ishkov |
| 执行创意总监 | Anze Jereb |
| 创意总监 | Denis Keleberdenko |
| 创意组长 | Dima Kishka |
| 美术指导 | Oleh Prystupa |
| 美术指导 | Pavlo Melnyk-Krysachenko |
| Graphic Designer | Stanislav Nizamov |
| Graphic Designer | Anastasiia Zhytnyk |
| 制作公司制片 | Alexsandra Guliai |
| Client Services Director | Irina Danilevskaya |
| 客户总监 | Halyna Sokulska |
| Graphic Designer | Arsenii Artemiev |
| New Business Manager | Elena Kravtsova |
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