标题 | MAKE BEER STAND OUT AGAIN |
Brief | ‘hike’ was losing ground due to new players – cider, craft beer and hard lemonade. The brand needed to be reinvented with a label redesign.The old 'hike' label had been passed by. Everything has constantly become shorter, quicker and faster – there’s so much content around that there’s no other way. So we created a simple, bold visual identity, based on text symbols.All beer clichés were removed – no hops, mills or barrels. This way ‘hike’ got a minimalistic design with an expressive visual code that can adapt to any context of use. |
广告公司 | BBDO Ukraine |
广告战役 | MAKE BEER STAND OUT AGAIN |
广告主 | Obolon |
品牌 | hike |
Posted | 11月 2019 |
行业领域 | 啤酒,苹果酒 |
剧情简介 | ‘hike’ is a mass market beer brand owned by one of Ukraine's largest breweries. It was introduced in 2004 and spent more than a decade on the market without any major changes to its label or logo. |
媒体类别 | Packaging Design |
执行创意总监 | Anze Jereb |
创意总监 | Denis Keleberdenko |
美术指导 | Mariia Plotnikova |
美术指导 | Rostyslav Vyshnevyi |
文案 | Dima Kishka |
Head of Brand | Maria Teterin |
设计师 | Andriy Kosmeniuk |
设计师 | Ihor Chalyi |
Motion Designer | Oleksiy Katruk |
制片 | Alexsandra Guliai |
客户总监 | Marina Kitaeva |
Senior Account Manager | Anastasia Bezhevets |
客户经理 | Anna Volovitska |