Adam Bodfish
执行创意总监 at McCann Birmingham
Sydney, 澳大利亚
标题Crack open the unexpected
广告公司
广告战役 Crack open the unexpected
广告主 Aston Manor Brewery
品牌 Frosty Jack's
首次发布日期 2023 / 5
行业领域 啤酒,苹果酒
哲学 Aston Manor Cider and McCann Birmingham have unveiled Frosty Jack’s first-ever TV advert, which encourages customers to Crack Open the Unexpected with Frosty Jack’s. The tongue-in-cheek advert will form part of a wider multi-channel marketing campaign across the UK.

Injecting both fun and personality into the cider category, the campaign features the world’s “most famous” Z-list celebrity hand model – Hans Handerson. It tracks the former hand actor reliving his glory days and showing off some of his iconic moves while promoting Frosty Jack’s. The cider brand’s choice to skip the costly celeb endorsements means continued savings for customers.

媒体类别 电视
长度
制作公司
执行创意总监
Senior Art Director
文案
Managing Partner
客户总监
客户总监
客户经理
客户经理
客户主管
制片
导演
广告经理
广告经理
广告经理

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