| 标题 | We Are All Connected |
| 广告公司 | Ogilvy & Mather Mexico |
| 广告战役 | We Are All Connected |
| 广告主 | WWF |
| 品牌 | WWF |
| 首次发布日期 | 2011 / 2 |
| 行业领域 | 环境与动物问题 |
| 广告口号 | We Are All Connected |
| 哲学 | The agency had a strong idea and were contemplating on whether to do it in live action or in animation. Making it work in live action was going to be difficult and we thought we would do it in photo realistic 3D to make it look as if it had been created for real in a warehouse.The idea was to make people understand that we are all connected on the planet. The earth, the trees, the animals and the 6 million human beings living on it. We are all responsible and any disruption in the thin line that connects us all will create a disaster for everyone and everything in the fragile ecosystem."It was very exciting to have been awarded by Oglivy such a great project for a wonderful client", says Troublemaker's director Mato Atom. "This kind of creative opportunity doesn't come about often and is a very motivating challenge. Especially since everyone involved were based on three different continents but working remotely by utilizing Skype, Email and FTP allowed everyone to work together seamlessly and it just proves again that today's available technology erases any distances and physical obstacles."With the start of the production, the treatment, art direction and look were defined and passed on to the CG / VFX studio Digital-District in Paris. Mato directed out of New York to define the animatic, camera, pace and timings along other tests to achieve the desired look for the threads. Later on the music was composed by the sound design studio Human in LA who provided several versions to chose from. Even though the beauty lies in the concept's simplicity and it's metaphor, it was still a challenging task to get it all done in time due to the constraints faced but thanks to the commitment of all the people involved it became possible. We hope the viewers are pleased with the film. We also hope that it inspires some people to make a difference and evokes some positive thoughts. |
| 媒体类别 | 电视 |
| Soundtrack | Human |
| 音乐 | Human |
| 特效 | Amandine Moulinet |
| 特效 | Seif Boutella |
| 着色 | Nicolas Belin |
| 模型制作 | Kevin Monthureux |
| 模型制作 | Jimmy Cavé |
| 动画 | Romuald Caudroit |
| 特效 | Thomas Marqué |
| 后期制作 | David Danesi |
| 后期制作 | Peggy Tavenne |
| 后期制作 | Digital District |
| 广告公司制片 | Juan Pablo Osio |
| 执行创意总监 | José Montalvo |
| 创意总监 | Fernando Carrera |
| 创意总监 | Victor Alvarado |
| 制作公司制片 | James Hagger |
| 导演 | Mato Atom |
| 制作公司 | Troublemakers |