Benoit Barennes
创意总监 at Azilis
St Denis, 法国
标题April Pollution
广告公司
广告战役 April Pollution
广告主 Sea Shepherd
品牌 Sea Shepherd
首次发布日期 2019 / 10
行业领域 环境与生态问题
剧情简介 In France, the tradition is that on April 1, we stick fish in people’s backs without their knowledge to make a joke. But within 50 years there will be more plastic waste than fish in the oceans. And that’s no joke. For Sea Shepherd it is urgent to act. We hacked into the April Fool’s tradition ("April Fish’s" tradition in french "Poisson d'avril") by creating the "Pollution d'avril "movement (April Pollution). On April 1, Sea Shepherd invited the general public to show their commitment to single-use plastics in their everyday lives, posting a photo of him on social media with plastic waste on his back, instead of a fish, with the hashtag #pollutiondavril #seashepherd
媒体类别 互动
长度
创意总监
美术指导

People related to this work

You might also like...

Trending

Create a free Talent profile and become a member of AdForum

Get Started