Sea Shepherd is a non-profit association dedicated to the protection of marine ecosystems. For World Animal Day (October 4), Fred & Farid came up with a unique media platform for its message. Based on the idea that getting a tattoo is also about talking and sharing, the agency teamed up with esteemed tattoo artists, including Stephen Carballo in Los Angeles, who created a collection of tats depicting endangered species. People tattooed with the images could then spread the message all year round – and for years to come – that rare species must be protected and biodiversity ensured. The hashtag #extinctink allows everyone to share their tattoos even further afield. |
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标题 | Extinct Ink |
广告公司 | FRED & FARID New York |
广告战役 | Extinct Ink |
广告主 | Sea Shepherd |
品牌 | Sea Shepherd |
首次发布日期 | 仅限订阅者 |
行业领域 | 仅限订阅者 |
哲学 | 仅限订阅者 |
媒体类别 | 案例研究 |
长度 |