| 标题 | Traffic Jam |
| 广告公司 | St. Luke’s Communications |
| 广告战役 | KPow! |
| 广告主 | KP Snacks |
| 品牌 | KP |
| 首次发布日期 | 2021 / 4 |
| 行业领域 | 薯条、薯片和薄脆饼干 |
| 剧情简介 | A car-full of friends in “Traffic Jam” are also jaded with the delay, until KP Salt & Vinegar peanuts come out to play and the car starts to rock, as the friends get a taste boost, and the slow journey is transformed into a memorable experience. |
| 哲学 | KP Snacks is revitalising its core flagship brand KP with a £2.5m investment in a new and distinctive brand platform and a new multi-media advertising campaign. Devised by St. Luke’s, the campaign launches KPow! as a branding idea across the range, that links powerfully with the epic taste of the products. In an ‘utterly nut-tastic’ new campaign for KP Nuts, the brand makes its first appearance on TV in three years, which drives awareness of the bold flavour range appealing to younger consumers. Two 30-second films show the lift that the ‘flavour hit’ of KP Nuts can bring to enliven any situation. The ads introduce a new cast of animated characters placed in everyday settings where KP Nuts is the exciting snack to provide the taste upgrade they desperately need. The ads, directed by Blinkink duo Stevie Gee and Essy May, use a mix of 3D and 2D assets to create a unique KP brand world. They will run on TV and VOD across ITV, Channel 4 and Sky channels. The films are supported by a mix of OOH and DOOH executions and social media. Media planning and buying is through Starcom. The campaign will run until December. |
| 媒体类别 | 电视 |
| 长度 | |
| Marketing Director | Kevin McNair |
| 广告经理 | Zoe Cashin |
| 广告经理 | Ilan Arkin |
| Marketing Manager | Sue Mackay |
| Marketing Manager | Jenny Blanco Barcia |
| ASSISTANT BRAND MANAGER | Rachael Rayner |
| ASSISTANT BRAND MANAGER | John McDougall |
| 执行创意总监 | Richard Denney |
| 美术指导 | Laura Stevens |
| 文案 | Claire Wombwell |
| 设计师 | Rob Hare |
| 设计师 | Javier Leal-Olivas |
| Chief Strategy Officer | Dan Hulse |
| Strategy Director | Lydia Jones |
| Business Leader | Laura Harris |
| 客户总监 | Rob Evans |
| 客户经理 | Maisie LaCosta |
| 客户经理 | Hope Shooter |
| Head of TV | Chloe London |
| 广告公司制片 | Georgie Moran |
| Assistant Producer | Joel Campbell |
| 制作公司 | Blinkink |
| 导演 | Stevie Gee |
| 导演 | Essy May |
| 制片 | Michael Parks |
| 动画 | Blinkink |
| 后期制作 | ETC |
| Colorist | Andi Chu |
| Post-production Producer | Alasdair Patrick |
| 媒介公司 | Starcom MediaVest |
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- 品牌:
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- 广告公司:
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- 品牌:
- Heathrow Airport
- 广告公司:
- St. Luke’s Communications