标题 | Tongues |
广告公司 | BBDO Argentina |
广告战役 | The Colour Of Greatness |
广告主 | PepsiCo Inc. |
品牌 | Gatorade |
首次发布日期 | 2022 |
行业领域 | 软饮料,奎宁水 |
剧情简介 | Gatorade is behind every workout. Behind every drop of sweat. Behind every game. Behind every tournament. Behind every defeat. When Gatorade says that it's "Behind Greatness", it means it. Through a finding in the tongue of the athletes, we found that there was a simple way to show the presence of Gatorade, thus communicating a simple advertising message. With no retouching or editing, using 100% real photos found in image banks, we were able to prove that when Gatorade says it’s behind greatness, it really is. |
媒体类别 | 平面 |
General Creative Director | Joaquin Campins |
General Creative Director | Christian Rosli |
创意总监 | Juan Pedro Ferretti |
创意总监 | Tomas Wilhelm |
美术指导 | Cristian Bahamondes |
文案 | Arnaldo Aldana |
客户总监 | María Pía Ithurralde |
Client Services Manager | Rocío Serafini |
制作经理 | Anita Pillado |
Production Coordinator | Sol de Martini |
广告经理 | Martín Watson |
广告经理 | Alvaro Ascenso |
广告经理 | Gonzalo Chigó |
广告经理 | Jorge Natteri |