标题 | Choosing is a right |
标题 (原始语言) | Elegir es un Derecho |
广告公司 | BBDO Argentina |
广告战役 | Choosing is a right |
广告主 | Amnesty International |
品牌 | Amnesty International |
首次发布日期 | 2022 / 9 |
行业领域 | 慈善机构、基金、志愿者 |
哲学 | On "National Hijab Day" in Iran a group of activists invited to remove the veil in defiance of the strict dress code of the Persian regime. To support this movement Amnesty International together with BBDO Argentina advocated for women's rights by launching this campaign through social networks. The campaign makes the most of the artistic aspects of this new viral phenomenon of Artificial Intelligence (AI), which is capable of recreating images of non-real situations. However, this AI cannot imagine Iranian women without wearing the veil that covers their hair every day. |
媒体类别 | 互动 |
长度 | |
首席创意官 | Christian Rosli |
首席创意官 | Joaquin Campins |
General Creative Director | Mathias Harbek |
General Creative Director | Yago Fandiño |
美术指导 | Matias Irigoytia |
文案 | Nicolas Cortese |
Motion Lead | Antonella D’Ambrosio |
Motion Designer | Adrián Puig |
设计师 | Ian Micale |
制作经理 | Lucila Krämer |
Operations Coordinator | Ignacio Indaco |
音乐 | Papamusic |