| 标题 | Nice Poem |
| 广告公司 | Ogilvy South Africa |
| 广告战役 | Dummies |
| 广告主 | Exclusive Books |
| 品牌 | Dummies |
| Posted | 1月 2011 |
| 行业领域 | 报纸、杂志、书籍 |
| 哲学 | <!--StartFragment-->Adding to Exclusive Books’ campaign for the Dummies Range, this viral email clip speaks directly to the target market by being emailed from friend to friend like a chain mail message, giving an important tip on emailing in an entertaining way. <!--EndFragment--> |
| 媒体类别 | 电视 |
| 创意总监 | Bridget Johnson |
| 执行创意总监 | Fran Luckin |
| 客户总监 | Caree Ferrari |
| 广告公司制片 | Tsakane Mogale |
| 制作公司 | jumP |
| 导演 | Michael Middleton |
| 创意组长 | Marion Bryan |
| 文案 | David Krueger |