Moen - "World Water Day – “0.5% Is All We Have”"

Havas Chicago

Havas Chicago Chicago, 美国

6279

该广告属于ACT Responsible项目展品

品牌: Moen
国家: 美国

广告主: Moen

标题	World Water Day – “0.5% Is All We Have”
广告公司	Havas Chicago
广告战役	World Water Day
广告主	Moen
品牌	Moen
首次发布日期	2022 / 3
行业领域	其他
哲学	Continuing its ongoing efforts to help one of Earth's most precious resource – water – Moen is launching a new awareness and conservation effort on World Water Day through their CSR Mission Moen. The campaign, created in partnership with creative agency Havas Chicago, showcases the kitchen and bath company's commitment to save one trillion gallons of water by 2030 through inspired innovation and product engineering. The creative campaign visually represents the diminishing fresh water supply through social media creative, billboards, a Times Square display and a takeover of today's New York Times back cover and The Guardian's website. The theme of each creative asset showcases the represented 0.5% of available fresh water, to help consumers contextualize the issue. This new World Water Day commitment campaign joins the company's existing water and sustainability efforts, which include a commitment to repurpose 2,000 tons of ocean plastic by 2030 through product and packaging innovations and its 2021 Earth Day "Own The Ocean" campaign with 5 Gyres, in which the company offered five carbon-negative NFTs to represent and rescue areas in the ocean overwhelmed with plastic.
媒体类别	户外广告
更多信息	https://www.moen.com/missionmoen
Chief Marketing and Innovation Officer	Mark-Hans Richer
VP Global Marketing	Delphine Chiavarini
Director of Global Marketing	Adam Barger
Director of Paid Media	Brittany Neish
Associate Brand Marketing Manager	Scott Taylor
Manager, Social Media and Influencer Marketing	Sara Jensen
Digital Media Manager	Ashley Ritter
President & Chief Creative Officer	Myra Nussbaum
执行创意总监	Drew Donatelle
创意总监	Dushan Drakalski
Senior Art Director	Luiz Faria
Senior Copywriter	Maicon Silveira
Senior Copywriter	Kevin Heller
Junior Art Director	Beth Jackson
Junior Copywriter	Mary Adam
Managing Director	Amy Merchant
客户总监	Christie Packer
Senior Strategy Director	Efrain Bahena
Strategy Director	Laura Greene
Head of Production	Vincent Geraghty
Senior Producer	Eddie Everette
Senior Project Manager	Heidi Newcom