| 标题 | Right Side Up |
| 广告公司 |
True North Inc.
|
| 广告战役 |
Right Side Up
|
| 广告主 |
The Nature Conservancy
|
| 品牌 |
The Nature Conservancy
|
| 首次发布日期 |
2012 / 5
|
| 行业领域 | 环境与生态问题
|
| 广告口号 | When the Earth is Off Balance, So Are We |
| 剧情简介 | The challenge? To acquire one-time donors online for The Nature Conservancy. |
| 哲学 | We developed a targeted online acquisition program that included strategic media buys and a brand new creative campaign. The flash and static ad concepts ranged from organic illustrations to beautiful photography and presented the problems facing nature with a direct appeal for a one-time contribution. |
| 问题
| TNC had not been able to make online fundraising work successfully. |
| 结果 | Our campaign returned groundbreaking results and proved online to be a viable source of donations for The Nature Conservancy. |
| 媒体类别 |
互联网广告/横幅
|
| 文案 |
Caroline Blanzanco
|
| 美术指导 |
Maryah Arangio
|
| 客户总监 |
Matthew Brown
|
| 客户主管 |
Meghann Kelley
|
| Other |
John Como
|
| 创意总监 |
Daniel Brown
|
| 首席创意官 |
Tom Goosmann
|