| 标题 | Push it to the limit |
| 广告公司 | Publicis Conseil |
| 广告战役 | Push it to the limit |
| 广告主 | Renault |
| 品牌 | Renault Captur E-tech |
| 首次发布日期 | 2024 / 3 |
| 行业领域 | 轿车 |
| 广告口号 | Reasons to buy a car have changed |
| 广告口号 (原始语言) | Les raisons d'acheter une voiture ont changé |
| 哲学 | Renault had already made its mark with its latest Captur E-Tech campaign, "Use it wisely". A car manufacturer that advocates energy sobriety and invites its customers to use their cars less, in favor of walking or cycling, was a small revolution and proof of the manufacturer's commitment to the energy transition. Continuing the story that began 2 years ago, Publicis Conseil has come up with a new campaign: Push it to the limit. These limits are the messages that advertisers and brands used to push to make consumers want to buy their cars. Those were different times. The film is a parody of the car advertisements of the 70s, 80s and 90s, when the car was seen as a weapon of seduction, power and absolute cool. |
| 媒体类别 | 电视 |
| 长度 | |
| Soundtrack | Push it to the limit |
| 广告经理 | Arnaud Belloni |
| 广告经理 | Laurent Aliphat |
| 广告经理 | Hortense Isnard |
| 广告经理 | Xavier Hourdeau |
| 广告经理 | Idriss Ben-Abdallah |
| 广告经理 | Mahmoud Abdallah |
| President | Agathe Bousquet |
| Chief Executive Officer (CEO) | Marco Venturelli |
| 首席创意官 | Marco Venturelli |
| 执行创意总监 | Marcelo Vergara |
| 文案 | Antoine Querolle |
| 广告公司制片 | Nelly Cohen |
| 美术指导 | Clement Palouzier |
| Head of Production | Caroline Petruccelli |
| Global Strategy Director | Philippe Martin-Davies |
| 媒介企划 | Nicolas Izel |
| Traffic Manager | Solène Chalmey-meysselle |
| Account Management | Hugues Reboul |
| Account Management | Grégoire Verdet |
| Account Management | Emmanuelle Henry |
| Account Management | Laura Perron |
| Account Management | Marine Ollivier |
| 导演 | RODRIGO SAAVEDRA |
| 制作公司 | Soldats |
| 执行制片 | Perrine Schwartz |
| 执行制片 | PIERRE CAZENAVE |
| 摄影指导 | Benjamin Todd |
| 制作设计师 | Jose Tirado Muñoz |
| Line Producer | Julien Berlan |
| Production Coordinator | Carole Guy |
| Service Production Company | BAS production |
| 执行制片 | Andrej Caruso |
| Wardrobe Stylist | Nuria Dura Soler |
| Assistant Director | Didier Mallet |
| Line Producer | Saša Bijelić |
| 剪辑师 | Manuel Coutant |
| Colorist | Julien Alary |
| 后期制作 | Ulyssia Marchais |
| 后期制作 | Gregoire Giral |
| 后期制作 | 1to1 |
| 特效 | Digital District Paris |
| 特效 | Stéphane Amram |
| 音效 | Start-Rec |
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