概要
Amanda started her career as one of the first data planners in London to tie psychographics to demographics for clients such as Sun Alliance. She moved to Australia to work for O&M but left within six months to set up her own company, Octopus, with the founding client of Fairfax. Octopus was a full-service agency that won clients like MasterCard, Westpac and Optus. After eight successful years WPP purchased the agency and Amanda was recruited to work for the Publicis Group. There she managed the successful growth of their integrated suite of companies. In early 2000 she joined DDB Sydney as head of all non-advertising companies. Her responsibilities included Rapp Collins, Tribal, Mango (PR) and Remedy (healthcare). During this period each company grew significantly and achieved record profits.
In 2004 she was promoted to group managing director, winning fully integrated accounts such as: AV Jennings, Konica Minolta, Continental and Arnott's.
In 2005 she won the Dell account by providing a better way for Dell to do business in the ANZ region. In the following 18 months she led a highly talented team to gain savings for the client in excess of 46 percent. She totally challenged their ODG strategy, and introduced an affiliate strategy that brought cost per sale down by 60 percent. In 2006 she moved up into the APJ region as VP Business Development and developed an ongoing regional study into the IT market. July 2007 saw her take the APJ President role at Tribal DDB where she has already expanded the network's regional offering by a further two offices. Innovation has driven her career and her passion is to work with people who want to redefine the communications world! She has two teenage children and loves to travel, which is a good thing!