标题 | The Power of Answers, Social |
广告公司 | TBWA\Chiat\Day New York |
广告战役 | You Know Where to Go |
广告主 | Mayo Clinic |
品牌 | Mayo Clinic |
首次发布日期 | 2020 / 9 |
行业领域 | 保健与医药产品 |
剧情简介 | Mayo Clinic continues to position itself as a beacon of hope for patients, today unveiling its latest extension to the You Know Where to Go campaign in partnership with actress and activist Viola Davis. Taking a bolder, more reassuring tone than in previous work, “The Power of Answers” is stunningly mesmerizing, aiming to visualize the impact of certainty on a mind consumed by the unknown. Grounded in research, innovation, and teamwork, Mayo Clinic is a true leader in the medical field specializing in an integrated care model leading to an accurate diagnosis for patients. With a relationship spanning three years, TBWA\Chiat\Day New York continues to champion its Disruption® DNA, working alongside Mayo Clinic to challenge the medical category conventions of advertising. The result: a scientifically informed artistic interpretation of the power of an answer in a patient’s mind. Leaning into Mayo Clinic’s innovative and tech-forward mission, TBWA\Chiat\Day NY and production company Psyop developed the images seen in the film taking inspiration from imaging tractography software (Trackvis), MRI data and 3D modeling. Sherri Gilligan, Chief Marketing Officer at Mayo Clinic notes, “While Mayo Clinic can’t promise each patient a cure, we can uncover answers that spark hope and optimism for those who have seen so little. This campaign holds an incredibly powerful brand message that speaks to who we are at our core: an organization on the relentless pursuit of answers for our patients.” Walter Connelly, TBWA\Chiat\Day NY Executive Creative Director, adds “We wanted to fuse science and art to show the journey of the unknown to the known. The visualization of a beautiful collection of synapses firing was the red thread throughout the work, tying everything together. It illustrates the power of an answer, the power of Mayo Clinic.” |
媒体类别 | 社交媒体 |
长度 | |
广告经理 | Mayo Clinic |
Chief Marketing Officer (CMO) | Sherri Gilligan |
Division Chair | Molly Biwer |
Brand Strategy and Creative Studio | Molly Biwer |
执行创意总监 | Wes Weleczki |
Senior Creative Director | Anna Stassen |
Director Brand Strategy | Jeff Warnock |
Manager Brand Strategy | Chastity Kessler |
Marketing Manager | Lauren Spiceland |
Marketing Manager | Gary Stinnett |
Mayo Clinic Health System | Gary Stinnett |
首席创意官 | Chris Beresford-Hill |
执行创意总监 | Walter Connelly |
联合创意总监 | Shannon Murphy |
Associate Copywriter | Alli Walker |
美术指导 | Royston Ang |
联合创意总监 | Ashley Veltre |
美术指导 | Ashley Veltre |
联合创意总监 | Holden Rasche |
文案 | Holden Rasche |
联合美术指导 | Belen Aragon |
Senior Producer | Ruganzu Riggs Howard |
Strategic Business Lead | Shannon Nunn |
Business Director | Rosalie Jones |
Business Manager | Emily Downs |
Executive Strategy Director | John Gibson |
Strategy Director | Nus Madraswala |
Strategist | Carlin Dixon |
Director of Integrated Business Affairs | Thalia Tsouros |
Integrated Business Affairs Manager | Anne-Camille Charpié |
Communications | Asheden Hill |
CEO | Rob Schwartz |
President | Nancy Reyes |
制作公司 | Psyop |
导演 | Shane Griffin |
执行制片 | Andrew Linsk |
Senior Producer | Angela Foster |
音效 | Wave |
音频工程师 | Chris Afzal |
执行制片 | Vicky Ferraro |
音乐公司 | Human |
执行制片 | James Dean Wells |
Creative Lead | Mike Jurasits |
音乐作曲家 | Ed Dunne |
Additional Arranging | Jonathan Hubbell |
音效设计公司 | Mike Jurasits |
音效设计公司 | Daryl Pinsdorf |