标题 | Projecting Pollution |
广告公司 | Conill |
广告战役 | Toyota Prius v - Projecting Pollution |
广告主 | Toyota Motor Corporation |
品牌 | Toyota |
首次发布日期 | 2012 / 4 |
产品 | Prius v |
行业领域 | 中型车 |
广告口号 | act13, csr, air pollution, hybrid |
剧情简介 | Los Angeles has an estimated 5,490,000 motor vehicles in circulation. This contributes to the city's air pollution. Pollution that is ignored, because it is hard to see even though it's everywhere. Then, how to make people interested in the new Toyota Prius v, which has less smog-forming emissions? We looked for venueswith a high concentration of cars, a big screen, and a projector: Drive-in theatres. Everybody knows that any object that crosses the path of the projector's bright light produces a shadow on the screen. We played with this and projected particles floating in the air, showing people what their cars produce. We made the invisible, visible. Then, a phrase appeared on the screen reading "66% less smog-forming emissions. Prius v," conveying our message in a way never before seen. |
媒体类别 | 电影 |
首席创意官 | Pablo Buffagni |
创意总监 | Mario Granatur |
集团创意总监 | Veronica Elizondo |
文案 | Jessica Cuevas |
美术指导 | Veronica Elizondo |
导演 | Pascui Rivas |
导演 | Francisco Pugliese |