| 标题 | For your consideration (case study) |
| 广告公司 | Saatchi & Saatchi NY |
| 广告战役 | For Your Consideration |
| 广告主 | Women In Film |
| 品牌 | Women In Film |
| 首次发布日期 | 2021 / 4 |
| 行业领域 | 电视制作 |
| 广告口号 | #HireHerBack |
| 剧情简介 | How Women in Film hijacked Hollywood’s favorite promotion tactic to raise awareness for hiring inequality after a recession and make sure women are considered for work. After a recession men are almost two times more likely to be rehired than women. Women in Film, an organization dedicated to advocating for women in the screen industries, wanted to make sure the recession resulting from Covid-19 didn’t create significant setbacks for women in Hollywood. To get women considered for work, Women in Film hijacked Hollywood’s favorite promotion tactic by creating a For Your Consideration campaign. For Your Consideration campaigns are how Hollywood normally promotes movies for awards but we used it to promote women: not for an award, for a job. We created For Your Consideration ads for over 30 female film professionals, using recommendations from celebrities they’d worked with like Spike Lee, Aubrey Plaza and Sir Patrick Stewart. Then, we put them everywhere a Hollywood studio’s For Your Consideration campaign would appear—on billboards all over Los Angeles and on top industry websites and social, where studio execs were sure to see it. |
| 媒体类别 | 案例研究 |
| 长度 | |
| 首席创意官 | Daniel Lobatón Morey |
| 制片 | Danielle Hallack |
| Digital Director | Melissa Hochman |
| 创意总监 | Liz Harrison |
| 美术指导 | Katie Schikowski |
| 美术指导 | Preethi Balakrishnan |
| 文案 | Kelsey Boylan |
| 设计师 | Carlos Velasco |
| 战略企划总监 | Hyomin Kang |
| Art Producer | Amy Salzman |
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