| 标题 | See Potential Not Disability |
| 广告公司 | Y&R Dubai |
| 广告战役 | See Potential |
| 广告主 | Al Noor School |
| 品牌 | Al Noor School |
| 首次发布日期 | 2011 / 1 |
| 行业领域 | 高等教育及培训中心 |
| 广告口号 | See potential not disability |
| 哲学 | We made innovative use of the globally recognised handicap sign. A vinyl die-cut sticker was designed with the relevant elements. When stuck on the handicap sign, it neatly turned the logo into a magician or basketball player or singer or astronomer. Through this execution we managed to turn disability into potential, simply and effectively without any budget. On the 27th of January, 2011, handicap signs across the city became mini billboards driving home the centre’s message to curious passers-by. |
| 问题 | To create awareness about the Al Noor Training Centre, which helps children with special needs find their place in society. With no budget we had to find an ingenious way to use media and make our message heard |
| 媒体类别 | 案例研究 |
| 创意总监 | Shahir Zag |
| 创意总监 | Husen Baba |
| 创意总监 | Wilbur D'Costa |
| 文案 | Wilbur D'Costa |
| 美术指导 | Husen Baba |
| 广告公司制片 | Amin Soltani |
| Video Editor | Subash Mishra |
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