Shahir Zag
Creative Partner at Science & Sunshine
Dubaï, 阿拉伯联合酋长国
标题What Are We Allowing?
广告公司
广告战役 What Are We Allowing?
广告主 Saudi Telecom
品牌 'TUBY' VIDEO APP FOR KIDS
首次发布日期
行业领域 电信服务
哲学 In recent years, a phenomenon called viral challenges took social media by storm. Highly dangerous challenges, such as MoMo and Blue Whale, encourage youngsters to imitate them, exposing them to health risks and dangers that parents are still mostly unaware of. To launch Tuby, an app that protects children from inappropriate online content by only featuring child-friendly videos, we created a film that hits the problem at its heart to raise parents’ awareness. It’s an eye opener that lets parents live through the horrifying experience of watching kids carry out a few of the most popular and most dangerous viral challenges. It then ends with an alarming message that makes parents take a long, hard look in the mirror. The film was a part of a campaign that resulted in 827k app downloads. *We received written consent from the parents of each cast member before the stunts were performed. An ambulance was on set and on standby at all times. No one was harmed or injured during the process of shooting this commercial
媒体类别 案例研究
长度
Chief Creative Operations Officer
执行创意总监
Creative Director
美术指导
文案
文案
文案
Producer
Head of Strategic Planning KSA
Planner
Associate Business Director
Account Director
客户经理
GM Marketing & Communications
Traditional Media Director
Digital Media Director
Production House
执行制片
Director
摄影指导
Music
SFX
Colorist
Editor
Online

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