| 标题 | Doors |
| 广告公司 | Clemenger BBDO |
| 广告战役 | Doors |
| 广告主 | New Zealand Transport Agency |
| 品牌 | Waka Kotahi NZ Transport Agency |
| 首次发布日期 | 2020 / 12 |
| 行业领域 | 道路安全 |
| 广告口号 | Drinking ? Don't drive. |
| 剧情简介 | Every week, there are around 500 drink driving offences across New Zealand. While the message to not drink and drive is widely known, many of these drivers have developed a sense of complacency: “They know the drink-driving limits, know the Police are out there, and know that drinking increases their chances of crashing – but they’re still willing to take the chance” explains Rachel Prince, Waka Kotahi Principal Advisor Advertising, “They’ve made a habit of risking the unknown.” It’s these complacent drink drivers across New Zealand that DOORS confronts with the harsh reality that it could all go wrong in an instant. Showing a cross-section of Kiwis and some familiar drinking moments, the spot shows that bad ends to good nights don’t start the moment drink drivers skid off the road, get busted by the cops, or overshoot that corner. They’re triggered the moment they make the call to open their car door. |
| 媒体类别 | 互动 |
| 长度 | |
| 媒介公司 | OMD New Zealand |
| 制作公司 | Goodoil Films |
| Managing Director | George Mackenzie |
| 执行制片 | Andrew McLean |
| 摄影指导 | Ginny Loane |
| 剪辑师 | Stewart Reeves |
| Online / VFX | Blockhead |
| Colorist | Dave Gibson |
| 音乐 | Cam Ballantyne |
| 摄影师 | Steve Boniface |
| 导演 | Joel Kefali |
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