| 标题 | The Lost Night |
| 广告公司 | FCB New Zealand |
| 广告战役 | The Lost Night |
| 广告主 | Health Promotion Agency |
| 品牌 | Health Promotion Agency |
| Posted | 2月 2018 |
| 行业领域 | 机构/公益组织/非盈利组织 |
| 剧情简介 | FCB New Zealand’s new integrated campaign, for The New Zealand Health Promotion Agency (HPA), plays on the insight that young people drink excessively because they think it leads to an epic night out. But, there’s a tipping point – a moment when “fun night out” turns into “one too many.” What’s the point of an epic night out, if you’re too drunk to remember it? It’s in this moment that the “Department of Lost Nights” step in. They’re glitchy, overall-clad removal men from another dimension (resembling what can only be described as dated-accountancy-firm-chic, meets pink-hazy-brain-world), who step into your head, work order in hand, to repossess your memories. One by one, the best parts of your night are wheeled away on hand trolleys. Since the target audience of 18-24-year-olds are more motivated by the fear of missing out on social experiences than the benefits of sensible drinking, there’s a strong theme of “FOMO” throughout the film. Who is that goatman? And where did he come from? |
| 媒体类别 | Web Film |
| 长度 | |
| Sound Designer | Simon Lister |
| 音效 | Nylon Studios |
| Regional Creative Director | James Mok |
| 执行创意总监 | Tony Clewett |
| 文案 | David Shirley |
| 美术指导 | Melina Fiolitakis |
| Creative Services Director | Jenni Doubleday |
| CONTENT MANAGER | Pip Mayne |
| 广告公司制片 | Rebecca Casey |
| General Manager | Sean Keaney |
| 客户总监 | Chanelle McDonald |
| 客户经理 | Jade Seaton |
| Strategist | Carl Sarney |
| 设计师 | Josh O’Neill |
| 制作公司 | Scoundrel |
| 导演 | Daniel Warwick |
| 执行制片 | Adrian Shapiro |
| 制片 | Claire Kelly |
| 摄影指导 | Ginny Loane |
| 制作设计师 | Neville Stevenson |
| 剪辑师 | Tim Mauger |
| 剪辑公司 | The Butchery Sydney |
| 后期制作 | Blockhead |
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