| 标题 | The Dislike Petition |
| 广告公司 | Y&R Israel |
| 广告战役 | Women for Sale |
| 广告主 | Atzum |
| 品牌 | The Task Force of Human Trafficking |
| 首次发布日期 | 2010 / 9 |
| 行业领域 | 慈善机构、基金、志愿者 |
| 广告口号 | If you don't like what you see, click on the Dislike button |
| 问题 | <!--[if gte mso 9]><xml> Normal 0 21 false false false FR X-NONE X-NONE </xml><![endif]--><!--[if gte mso 9]><xml> </xml><![endif]--><!--[if gte mso 10]> <style> /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Tableau Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin-top:0cm; mso-para-margin-right:0cm; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0cm; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} </style> The Dislike Petition is part of an integrated campaign for Atzum, the Task Force on Human Trafficking. The campaign launched with the opening of a 24 hour pop-up store “WomenToGo” which sold women in one of the busiest shopping malls in Tel Aviv, Dizengoff Center. Further elements included a designated minisite, collaboration with zap.co.il, a comparison site to create a new category: Woman Comparisons, and special catalogue showcasing the women for sale which was sent to all Parliament members. |
| 媒体类别 | 网站 |
| 执行创意总监 | Zeev Ravid |
| 首席创意官 | Gideon Amichay |
| 执行创意总监 | Tzur Golan |
| 创意总监 | Roy Cohen |
| 创意总监 | Sagi Blumberg |
| 创意总监 | Yariv Twig |
| 文案 | Liron Ben-Yacov |
| 文案 | Sharon Refael |
| 文案 | Oren Meir |
| 美术指导 | Dan Kashani |
| 美术指导 | Gil Aviyam |
| 设计师 | Gilad Boby |
| 客户总监 | Yael Yuz |
| 客户主管 | Lia Gat |
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