| 标题 | Doctor |
| 标题 (原始语言) | Docteur (anglais) |
| 广告公司 | Leo Burnett Paris |
| 广告战役 | My given newspaper - Presse quotidienne / Ministère de la culture et de la communication |
| 广告主 | Syndic. de la Presse Quot./Minist. de la Culture |
| 品牌 | Synd. de la presse quot. / Minis. de la Culture |
| Posted | 1月 2010 |
| 产品 | My given newspaper |
| 产品 (原始语言) | Mon journal offert |
| 行业领域 | 机构/公益组织/非盈利组织 |
| 广告口号 (原始语言) | Vous voyez que vous aimez lire la presse quotidienne. Alors continuez |
| 剧情简介 | "How do we give young people a taste for reading newspapers ? In order to find a solution to this issue, the three syndicates of the national, regional and local daily press proposed an original operation My Free Newspaper, with the support of the Ministry of Culture & Communication. The idea was to give young people a taste for reading by offering any young person between 18 and 24 who might be interested a free copy of the paper of their choice (from among 59 daily-press titles), one day a week for a whole year (offer limited to 200,000 subscriptions)." |
| 媒体类别 | 平面 |
| 市场 | 法国 |
| 创意总监 | Stephan Ferens |
| 美术指导 | Christian Picard |
| 文案 | Alain Meyer |
| 文案 | Juliette Novak |
| 战略企划 | Michel Perret |
| 客户经理 | Julien Grimaldi |
| 客户经理 | Elise Bret-Ziri |
| 客户经理 | Pamela Soubrier |
| Graphic Designer | Benjamin Mercier |
| 广告经理 | Denis Bouchez |
| 广告经理 | Sabine Ozil |
| 广告经理 | Vincent de Bernardi |
| 广告经理 | Mathieu Mathelin |
| 广告经理 | Agnès Rico |
| 广告经理 | Vincent Peyregne |
| 广告经理 | Béatrice Mottier |