概要
Advertising professional with over 15 years working experience. Specialized in managing large, global multinational clients (FMCG), Setting up, and Managing WPP cross disciplinary teams, including Digital and Shopper Marketing.
A true globalist with a career spans that the globe -- Australia, Europe (London, Paris, Prague), Japan , Latin America and US (New York, Kansas City)
Skills
- Integrated Marketing
- Advertising
- Strategy
- Digital Marketing
- Digital Strategy
- Creative Strategy
- Creative Direction
- Marketing Strategy
- Interactive Marketing
- Brand Development
- Customer Insight
- Online Advertising
- Interactive Advertising
- Brand Management
- Digital Media
- Mobile Marketing
- Marketing Communications
- Cross-functional Team...
- Management
- B2B Marketing
- Social Media Marketing
- Relationship Marketing
- Media Planning
- Marketing Management
- Content Strategy
- Direct Marketing
- Global Marketing
- Online Marketing
- Leadership
- New Business Development
- Market Research
- FMCG
- Public Relations
- Corporate Branding
- Outdoor Advertising
- Email Marketing
- Marketing Research
- Strategic Thinking
- SEM
- Competitive Analysis
- CRM
- Segmentation
- Market Planning
- Branding & Identity
- Consumer
- Shopper Marketing
- Brand Awareness
- Media Buying
- Multi-channel Marketing
- Analytics
Talent you might be interested in
Richard Kirshenbaum
Founder & Chief Executive Officer
NSG/SWAT
Tamara Ingram
Former Chairman
Wunderman Thompson
Bruno-Georges David
Président
Communication Sans Frontières
Joe Sciarrotta
USA CCO
Ogilvy & Mather, Chicago
Mark Lund
President McCann Worldgroup UK and Europe
McCann Worldgroup UK
Positions
President
Young & Rubicam Europe
July 2015 - Present (8年9个月)
Global Managing Director
WPP/Y&R
November 2010 - Present (13年5个月)
Manage and lead advertising activities on Xerox business in emerging markets, including Eurasia, India, South Africa, Poland and Brazil, as well as product groups in North America.
In addition, manage and lead A Better Chance (www. abetterchance.org)
In addition, manage and lead A Better Chance (www. abetterchance.org)
Account Executive /Account Supervisor
Y&R
September 2000 - June 2002 (1年9个月)
Worked in the global business development group, responsible for coordination of new business activities across North America. Member of team that won various accounts for Y&R.
Account Executive /Account Supervisor
New York, 美国
January 2000 - June 2002 (2年5个月)
AC to Account Executive
Y&R
November 1999 - April 2002 (2年5个月)
Worked on primarily pharmaceutical accounts, specifically Merck.
Education
1993 - 1996 (3年)
