Durex - "The Ffffun Club"

Havas Barcelona

Havas Barcelona Barcelona, 西班牙

3722

标题	The Ffffun Club
广告公司	Havas Barcelona
广告战役	The Ffffun Club
广告主	Reckitt Benckiser
品牌	Durex
首次发布日期	2018 / 3
行业领域	避孕与怀孕测试
哲学	The new Durex lubricant gel campaign had to connect with the target audience and grab their attention, as the brand was seeking to increase its market share. We therefore decided to speak to the target audience on the basis of a truth everybody knows: good sex and a good mood go together. It is proven that having sexual relations and being satisfied with them reduces tension and levels of stress. And this is noticeable in everyday life. How different the world would be if we were all that relaxed in life! The concept of the campaign springs from this reflection: if there's a name (in Spanish) for people who are tense or grumpy because they aren't enjoying good sex, “mal follados”, why not create a name for people who are relaxed and happy because they are?
媒体类别	影视
长度	44 seconds
Chief Creative Officer	Jesús Lada
Executive Creative Director	Rosa Martín
Creative Director	Paula Sabater
创意团队	Paula Sabater
创意团队	Rosa Martín
创意团队	Eulalia Pinart
创意团队	Luis Casadevall
Account Director	Mónica Carrión
Account Supervisor	Elvira Masllorens
Producer	Montse Cobo
Company Production	Picnic
Director	Javier Navarro