Despite a rise in HIV cases in Poland, schools there promote traditional values and safe subjects like art over sex education. Pupils are more likely to visit a museum than receive sexual health advice. And they can’t necessarily count on their parents to provide the missing info. Durex was the obvious brand to come to the rescue. It teamed up with VML and the PONTON sex education association to combine sex…and art! A dedicated app used AR and image recognition to turn masterpieces in Polish museums into sex education tools, focusing on the certain of the artworks’ details to talk about consent, sexually transmitted diseases and so on. The operation attracted wide media coverage and reached more than 900,000 Poles aged 15 to 18. |
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标题 | The Art of Sex Ed (Film) |
广告公司 | VMLY&R Poland |
广告战役 | The Art of Sex Ed |
广告主 | Reckitt Benckiser |
品牌 | Durex |
首次发布日期 | 仅限订阅者 |
行业领域 | 仅限订阅者 |
媒体类别 | 案例研究 |
长度 | |
首席创意官 | D...d Sz......iak 仅限订阅者 |
创意总监 | A..a C...n 仅限订阅者 |
Creative technologist | �...asz Ja......tha 仅限订阅者 |
美术指导 | Ka.....na Ce.....ka 仅限订阅者 |
美术指导 | A....ej Ma.....ka 仅限订阅者 |
文案 | R...ł K...se 仅限订阅者 |
文案 | D...an Pa......ski 仅限订阅者 |
Planning Director | A..a Kl....ka 仅限订阅者 |
Client Partner | F...RA Fo.....ion ..r W...n ..d F...ly Pl....ng 仅限订阅者 |
媒介公司 | ..D P...nd 仅限订阅者 |
Digital Marketing Agency | T...s .f ..y 仅限订阅者 |