Leon Sverdlin
创意总监 at Mark/BBDO
Prague, 捷克共和国
标题Safari
广告公司
广告战役 Safari - Wrigley
广告主 Wm Wrigley Jr. Co.
品牌 Orbit
Posted1月 2014
产品 Orbit for kids
行业领域 口香糖
广告口号 Orbit For Kids With Calcium Makes Kid´s Teeth Strong
剧情简介 After the girl finishes her sandwich, she takes the chewing gum OfK to "make her teeth really strong". A big lion jumps on their car´s bonnet and roars.Everyone is scared except the little girl who stares at the lion and roars back at him. Lion runs away completely startled.
哲学 You can tell the strong teeth just by looking at them. Orbit for Kids with calcium makes kids teeth strong. The girl´s teeth is strong and she is confident about it, so she can even make the big lion run away and save her family.
问题 The ad is to communicate benefit of strong teeth to the audiance.
媒体类别 电视
长度
市场 亚美尼亚, 格鲁吉亚, optionlist-countries.COU539, 白俄罗斯, 爱沙尼亚, 拉托维亚, 立陶宛, 俄罗斯, 乌克兰
制作公司
创意总监
文案
执行创意总监
美术指导
广告公司制片
导演
摄影指导
客户总监
制作公司制片
剪辑师

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