标题 | In Good Hands |
广告公司 | AMV BBDO |
广告战役 | In Good Hands |
广告主 | Royal Mail |
品牌 | Royal Mail |
首次发布日期 | 2023 / 11 |
行业领域 | 邮政、快递及送货服务 |
剧情简介 | Set to a specially commissioned poem by the TS Eliot Prize-winning poet, Roger Robinson, the first ad focuses on posties’ hands, showcasing the warmth and humanity of their relationship with customers. Read by actor Sope Dirisu, the poem guides viewers through a journey featuring various hands, both those of real staff and actors, over the course of the year, showing the changing of the seasons and the rhythm of life. |
哲学 | Royal Mail has unveiled the first major new campaign featuring the end line “In Good Hands”. It celebrates the hardworking people we know and love who deliver our parcels - the posties - and the role that the company’s new innovations play in their hands. Developed by AMV BBDO, the campaign launches at one of Royal Mail’s busiest times of the year, with around double the number of parcels and stamped letters sent over the festive period compared to usual. The campaign recognises the important role their postal workers play during the festive season while spotlighting new innovations, such as the free Parcel Collect service and new-and-improved Royal Mail app, which keeps customers connected more seamlessly, door-to-door, all year-round. Directed by Tom Green through Stink Films, the 30 and 60-second versions will run on digital, social and video-on-demand platforms. As part of this campaign, a 30-second film introduces the free Parcel Collect services, complemented by a full suite of social and digital ads across platforms. |
媒体类别 | 互动 |
长度 | |
媒介公司 | the7stars |
制作公司 | Stink Films |
音效制作 | Factory Studios |
首席创意官 | Nicholas Hulley |
首席创意官 | Nadja Lossgott |
创意总监 | Diccon Driver |
创意总监 | Alan Wilson |
创意团队 | Tim Riley |
创意团队 | Ant Eagle |
Planning Team | Sam Williams |
Planning Team | Maddie Burnell |
Account Management Team | Jamie Pettigrew |
Account Management Team | Phoebe Selby |
广告公司制片 | Phil Harris |
广告公司制片助理 | Meg Everett |
设计师 | Ian Mills |
导演 | Tom Green |
制片 | Jacob Swan Hyam |
制片 | Jon Chads |
制片 | Andrew Levene |
后期制作 | Time Based Arts, London |
摄影师 | Nick Dolding |
Stills Production | Horton-Stephens |