| 标题 | Currys New Term: Security |
| 广告公司 | AMV BBDO |
| 广告战役 | Beyond Techspectations |
| 广告主 | Currys |
| 品牌 | Currys |
| 首次发布日期 | 2023 / 8 |
| 行业领域 | 零售、分销及餐馆 |
| 剧情简介 | Set to take the brand to an exciting new place in communicating their tech expertise, Currys has announced the launch of a new brand platform called “Beyond Techspectations”. Created by AMV BBDO with media strategy developed by Spark Foundry, the aim of “Beyond Techspectations” is to show how Currys goes above and beyond in everything it does to deliver the best expertise, service, and the best possible prices for customers. To kick this off, Currys are launching a comedic back-to-school campaign showing its team of experts going above and beyond to provide the perfect laptops for students starting the new term. The suite of three TV ads is designed to surprise and humour Currys’ customers by showing that colleagues always provide the perfect tech advice when it is needed, even if that means appearing in the most unlikely places. This includes within a security luggage tray at the airport, from a vat of baked beans and bursting out of a cow costume in a field! The ads were directed by Greg Bell through Red Studios at AMV and will run across TV, online and social media. |
| 媒体类别 | 电视 |
| 长度 | |
| 剪辑公司 | Tenthree |
| 音效制作 | Grand Central Recording Studios |
| 首席创意官 | Nicholas Hulley |
| 首席创意官 | Nadja Lossgott |
| 创意总监 | Jeremy Tribe |
| 创意总监 | David Westland |
| 创意团队 | Diccon Driver |
| 创意团队 | Alan Wilson |
| Strategist | Michael Alhadeff |
| Creative Producer | Trish Russell |
| 导演 | Greg Bell |
| 制片 | Richard Martin |
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