VIVO - "vivo 2018 FIFA World Cup Brand Video (80s)"

BBDO Hong Kong

BBDO Hong Kong Hong Kong, 香港

4011

品牌: VIVO
国家: 香港

广告主: VIVO

标题	vivo 2018 FIFA World Cup Brand Video (80s)
广告公司	BBDO Hong Kong
广告战役	Unlock Extraordinary
广告主	VIVO
品牌	VIVO
首次发布日期	2018 / 5
行业领域	手机与寻呼机
哲学	BBDO South China was awarded creative duties last year in a competitive pitch with a strong brand-related big idea and execution – ‘Unlock Extraordinary’ – which includes a brand video, a series of 6 prints and digital content launching in China, followed by a global roll-out across markets with Vivo presence, including Cambodia, Hong Kong, India, Indonesia, Malaysia, Burma, Russia, Singapore, Taiwan, Thailand, Vietnam. The ‘Unlock Extraordinary’ campaign draws upon the belief that deep inside everyone is a piece of extraordinary, waiting to be seen; and that Vivo can help unearth that with its suite of cutting edge technology. And no occasion is more apt to demonstrate this than the FIFA World Cup, where extraordinary happens in abundance, be it on or off the pitch. Taking on this insight, the highly motivating film links together different pre-game ‘pep talks’ that happen moments before the opening ceremony in Russia, capturing the anticipation to celebration as each character’s story unfolds. ‘Unlock Extraordinary’ was a truly star-studded effort, with the film shot by celebrated director duo Josh Melnick and Xander Charity, and the print by famed photographer Tom Oldham. The campaign also called upon master Chinese calligrapher Fung Siu Wah to inscribe the Chinese campaign line “非凡吧！这是你的时刻”. This is another great example of how BBDO helps Chinese brands shine on the world stage, with world-class ideas – such as Alibaba Group’s ‘To the Greatness of Small’ branding campaign they developed in support of the PyeongChang 2018 Olympic Winter Games earlier this year.
媒体类别	电视
长度	79 seconds
市场	中国
General Manager	Eric Zhou (BBDO Guangzhou)
General Manager	Jason King (BBDO Hong Kong)
Creative Agency	BBDO South China
文案	Natalia Chen
美术指导	Nicole Lee
执行创意总监	Kit Koh (BBDO South China)
执行创意总监	Frankie Luk (BBDO HK)
执行制片	Jenny Lee (BBDO HK)
Managing Director	JC Catibog, (BBDO South China)
Planner	Naomi Lam (BBDO HK)
文案	Matthew Xu
美术指导	Kevin Cheung (BBDO HK)
Studio Manager	Andy Man (BBDO HK)
Studio Manager	Dison Dai (BBDO Guangzhou)
Planning Director	Kenny Au Leong (BBDO Guangzhou)
创意合伙人	Supparat Thepparat (BBDO Guangzhou)
客户经理	Yvonne Zhou (BBDO Guangzhou)
Account Director	Jacqueline Yu (BBDO HK)
客户经理	Bennet Wu
Production Company	Radical Media
执行制片	Ben Schneider
Director	Josh & Xander
DOP	Steve Annis
Producer	Josh Barwick
Production Service Company	Ocean Films
剪辑公司	Rock Paper Scissors
Editor	David Brodie
Post Production Company	Glassworks Amsterdam
Composer	Ross Wakefield, Hopscotch Music Ltd.
美术指导	Will Gao (BBDO Guangzhou)
客户主管	Ray Wei (BBDO Guangzhou)
Calligrapher	Fung Siu Wah
Typographer	Fung Siu Wah