标题 | Zipped Up Duvet |
广告公司 | Havas London |
广告战役 | Me, My Autism and I |
广告主 | Reckitt |
品牌 | Vanish |
首次发布日期 | 2023 / 3 |
行业领域 | 清洁用品、肥皂、洗涤剂 |
剧情简介 | In partnership with Ambitious about Autism, Vanish set out to nurture a conversation to broaden public understanding of autism. This campaign gave a voice to autistic girls and tells their stories through clothes. Because clothes can be a lifeline - a way to sensory regulate and a source of comfort to help navigate a world not built for them - and helping that lifeline last longer really matters. Right now, autistic girls are three times less likely to receive a diagnosis than boys. Our campaign idea was to nurture a conversation to celebrate all autistic girls and their clothes stories, break down myths and broaden public understanding. De-stigmatising autism at every step through positive portrayals. Starting with one girl’s story, our evocative documentary drama film brought to life the visceral importance of a hoodie. This story was supported by many others across a pop-up exhibition in London, a social campaign, and online hub (featuring articles written by community and experts). Vanish also donated 25p per pack in ASDA stores to support improving pathways to diagnosis for all.. |
媒体类别 | 社交媒体 |
长度 | |
后期制作 | Whitehouse Post |
导演 | Tom Hooper |
创意合伙人 | Elliot Harris |
Chief Executive Officer (CEO) | Xavier Rees |
首席创意官 | Vicki Maguire |
Reckitt Global Executive Creative Director | Elliot Harris |
创意总监 | Nick Rowland |
Senior Creative | Hollie Iles |
创意团队 | Sasha Midgley |
创意团队 | Aly Marx-Blackwell |
Global Managing Director | Tamara Greene |
Managing Partner | Ainhoa Wadsworth |
Business Director | Dom Skuratko |
Senior Account Director | Catherine Martyn |
客户总监 | Nicole Burgess |
客户经理 | Irina Patrichi |
Executive Strategy Director | Britt Iversen |
Group Strategy Director | Becky Taylor-Wilkinson |
Strategist | Tom King |
Head of Creative Services | Shaun Musgrove |
Head of Production | Katie Keith |
Head of Film | Louise Bonnar |
Senior Film Producer | Katie Wood |
Assistant Film Producer | Sian O'Halloran |
Creative Production Director | Stefanie Price |
Creative Producer | Kieran Worboys |
Creative Producer | Lucy Farrell |
Senior Brand Designer | Sarah Butler |
Senior Designer | Darta Losane |
Conceptual Designer | Morgan Shipley |
Business Affairs Manager | Marta Kisluk |
New Business Consultant | Charlotte Anderson |
后期制作 | Havas Studios |
Content Creator | Simon Allinson |
Content Producer | Lauren Allen |
Head of Production | Flo Clive |
Lead Editor | Paul Reson |
Integrated Producer | Phil Sheed |
摄影指导 | Beatriz Delgado Mena |
制作公司 | Smuggler |
执行制片 | Lucy Kelly |
制作公司制片 | Molly Pope |
摄影指导 | Steve Annis |
Casting Director | Kharmel Cochrane |
剪辑师 | Russell Icke |
Assistant Editor | Thomas Sheriff |
Head of Production | Ella Sedgwick |
执行制片 | Annabel Bennett |
Music Supervisor | Jay James |
Sound Engineer | Sam Ashwelz |
Head of Production | Olivia Ray |
后期制作 | company 3 |
后期制作 | The Post Arm |
Online Concept | Simon Elbourne |
Post-production Producer | Chris Anthony |
Post-production Producer | Helen Stanley |
Post-production Producer | Emma Cook |
PR Agency | One Green Bean |
Head of PR | Sophie Nicholson |
Associate Business Director | Inder Gill |
客户经理 | Sharnece Bent |
客户主管 | Maryam Tukur |