| 标题 | Giving Type |
| 广告公司 | Havas London |
| 广告战役 | Giving Type |
| 广告主 | NHS Blood and Transplant |
| 品牌 | NHS Blood and Transplant |
| 首次发布日期 | 2023 / 6 |
| 行业领域 | 献血、器官捐赠 |
| 剧情简介 | NHS Blood and Transplant – the Special Health Authority dedicated to saving and improving lives through blood donation and organ donation, has launched a new creative platform during National Blood Week, which is designed to appeal for more people to become life-saving donors. The campaign particularly aims to appeal to people of Black heritage who are urgently needed to provide life-saving blood to sickle cell patients. Black donors are more likely to have rare blood types needed for people with blood disorders who receive regular transfusions, like sickle cell. |
| 媒体类别 | 互动 |
| 长度 | |
| Marketing Manager | Louise Glover |
| 首席创意官 | Vicki Maguire |
| 执行创意总监 | Dan Cole |
| 执行创意总监 | Andy Garnett |
| 文案 | Aly Marx-Blackwell |
| 文案 | Frank Blackwell |
| 美术指导 | Sasha Midgley |
| Head of Production | Katie Keith |
| Strategy Director | Deputy Head of Strategy |
| Strategist | Drew Barclay |
| 摄影 | SMITH |
| 媒介公司 | MG OMD |
| 制作公司 | Hunky Dory |
| 执行制片 | Nick Papworth |
| Post | Absolute |
| 制作 | Absolute |
| 执行制片 | Pete Winslett |
| 特效 | Joe Tang |
| Sound Engineer | Arge |
| Colorist | Juliette Wileman |
| Audio Post | Absolute |
| Assistant Marketing Manager | Helen Duggan |
| Head of Marketing | Nadine Eaton |
| Marketing Manager | Marsha Crossland |
| Marketing Manager | Tom Aggett |
| Business Director | Natasha Thomas |
| 客户总监 | Sophia Jenkins |
| 客户经理 | Molly Kay |
| Head of Media | Louise Bonnar |
| 制片 | Jakub Pieta |
| Assistant Producer | Elvin Musiriza |
| Creative Producer | Jakub Pieta |
| Creative Producer | Cydney Chadwick |
| Executive Production Director | Dean Trendler |
| Executive Creative Producer | Cydney Chadwick |
| Executive Production Director | Dean Trendler |
| 设计师 | Darta Losane |
| Design Director | Josh Toogood |
| Concept Designer | Morgan Shipley |
| 导演 | Otis Dominique |
| 制作经理 | Lisa Lake |
| 摄影指导 | Courtney Bennett |
| 剪辑师 | Phoebe May |
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