| 标题 | Objects of Empathy |
| 广告公司 | Havas Z+ |
| 广告战役 | Empathy Objects |
| 广告主 | AACD |
| 品牌 | AACD |
| 首次发布日期 | 2019 / 6 |
| 行业领域 | 医院、医疗机构和医疗服务 |
| 广告口号 | Your world is not like that. Theirs doesn't have to be either. Help AACD to keep helping. Donate. |
| 哲学 | Seeking to increase the awareness of disability causes, aid association AACD and advertising agency Z+ present the “Empathy Objects” campaign, which made participants experience firsthand the difficulties faced by people with physical disabilities or reduced mobility. The action intends to emphasize the importance of AACD's work and motivate more people to donate to the institution, which has five orthopedic workshops in Brazil that manufacture more than 55,000 orthopedic products annually. “Campaigns such as ´Empathy Objects´ are quite positive for AACD, as they make society more sensible to the matter and help us raise the funds we need to maintain the excellency of more than 800,000 consultations every year in our nine facilities in Brazil,” says Edson Brito, Marketing and Institutional Relations Superintendent at AACD. To spur empathy for others, the experience carried out in a few restaurants in São Paulo involved uncomfortable objects. Chairs, wine glasses and silverware with unusual designs produced astonishment at first and made meals cumbersome. Right after, participants were surprised with a message: “Your world is not like that. Theirs doesn't have to be either. Help AACD to keep helping. Donate.” The objects produced by Z+ were inspired by The Uncomfortable project, by Katerina Kamprani, a Greek architect who created deliberately inconvenient everyday items to produce discomfort in those who interact with them. |
| 媒体类别 | Product Design/Development |
| 长度 | |
| 首席创意官 | Alexandre Vilela |
| 创意总监 | Alexandre Vilela |
| 创意总监 | Celio Salles |
| 创意总监 | Tarso Soares |
| 创意总监 | Rico Lins |
| CONTENT MANAGER | Vanessa Rodrigues |
| 美术指导 | Alexandre Lage |
| 美术指导 | Rodrigo Seixas |
| 文案 | Gustavo Zotini |
| Project Director | Rafael Coelho |
| 项目经理 | Danilo Ferreira |
| 项目经理 | Alexandre Negrão |
| Production Director | Diego Melo |
| Senior Producer | Caroline Reis |
| 制片 | Jessica Ramos |
| Editor / Motion Designer | Francisco Filho |
| Editor / Motion Designer | Rafael Rangel |
| Graphics | Carlos Vieira |
| 3D Illustrator | Theodoro Zanotto |
| 3D Illustration / Post-production | Fujocka Creative Images |
| Customer Service Manager | Roberta Sanches |
| Customer Service Manager | Adriana Aprigliano |
| 导演 | Lucas and José |
| 制作公司 | Trio Full Service |
| 执行制片 | Marina Bortoluzo |
| 执行制片 | Lola Santos |
| 首席创意官 | Luciano Mathias |
| Sound Producer | Fernando Canedo |
| Sound Producer | Rafael Gomes |
| 设计师 | Katerina Kamprani |
| Knife Production | Renato Hollanda Cavalcanti |
| Knife Production | Tatiana Machnicki |
| Knife Production | Michelle Rodrigues |
| Knife Finishing | Geison Genga |
| Mug Production | Roger Mutua |
| Mug Painting | Ricardo Muniz |
| Chair Production | Marcelinho Fernandes |
| Glass Production | Elvira Schuartz |
| Color Grade Artist | Marcio Pasqualino |
| Color Grade Company | PsychoN’Look |
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